Yu & Mi

• Client
  Mandarin Oriental

• Category
  Brand Creation

Yu&Mi at Mandarin Oriental draws its creative essence from the elegance and intrigue of 1920s Shanghai. An era where East meets West in a refined yet expressive cultural dialogue. The design language is rooted in nostalgia, translating the romance of qipao silhouettes, hand fans, and vintage parasols into a rich visual identity. Intricate patterns echo traditional Chinese artistry, reinterpreted with a contemporary sensibility through layered compositions and tactile finishes. The logo follows this philosophy: poised, minimal, and timeless, with subtle calligraphic influences that reflect heritage without feeling literal. Execution across touchpoints embraces depth, texture, and materiality, combining embossed papers, leatherettes, and jewel-toned palettes to create an experience that feels both rooted and lively, capturing the spirit of old Shanghai in a modern, immersive setting.